Plusieurs étudiants sélectionnés en première année de l'Université d'Umea en Suède ont terminé la conception de leur projet réalisé en 10 semaines en collaboration avec Saab.Ils avaient pour mission d'explorer de nouvelles orientations stylistiques pour la marque et les élèves ont été encouragés à étudier l'identité de la marque. Chacun d'eux a affecté une marque non-automobile et à établi un parallèle entre cette dernière et Saab, tout en capturant à travers leur projet, l'essence du constructeur suéoids, les proportions, la language, les détails, les graphismes, la fonctionnalité et le choix des matériaux.
Le patrimoine aéronautique a été largement exploité par les étudiants
Le projet inspiré par Gillette a été conçu spécifiquement pour le marché chinois
Kosin Voravattayagon
While its exterior may be accused of failing to capture the essence of Saab, the interior of Voravattayagon's project more than compensates. Indeed, it was awarded the 'Student Design of the Year' and 'Best Production Interior' at this year's edition of the Interior Motives Design Awards in Paris. The concept is inspired by Gillette's material use as well as its design purity – both traditional Saab values. Meanwhile, the center console has been pushed to the outer edge of the seat frames, optimizing the safety credentials Saab is famous for. Voravattayagon designed his project specifically for the Chinese market.
While its exterior may be accused of failing to capture the essence of Saab, the interior of Voravattayagon's project more than compensates. Indeed, it was awarded the 'Student Design of the Year' and 'Best Production Interior' at this year's edition of the Interior Motives Design Awards in Paris. The concept is inspired by Gillette's material use as well as its design purity – both traditional Saab values. Meanwhile, the center console has been pushed to the outer edge of the seat frames, optimizing the safety credentials Saab is famous for. Voravattayagon designed his project specifically for the Chinese market.
La console centrale est divisée et a migré à l'extérieur des sièges, pour améliorer le confort des passager et la sécurité au sein de l’habitacle.
Yong-Han Fei a établi des parallèles entre Saab et Apple
Yong-Fei Han
Many parallels can be drawn between Apple and Saab. Both are focused on offering reliable, simple, yet highly functional products. Meanwhile, the American computer giant's emphasis on design has enabled it to move not only into a more premium market space, but also a more profitable one. Inspired by Apple's simplifying technology applications and legitimized by Saab's own aerospace technology, Han has employed advanced by-wire technology to rethink and declutter the driving environment. A fully reconfigurable environment enables the driver to sit where he likes – left, right or center. Other aircraft references include a redesigned 'wing' grille graphic and an afterburner wheel design that reconfigures to cool the brakes. In side profile, the concept employs the traditional Saab proportions and graphics, while the unusual concave rear screen – nestling between a pair of buttresses – is a neat reference to the 1970s 99 model.
Many parallels can be drawn between Apple and Saab. Both are focused on offering reliable, simple, yet highly functional products. Meanwhile, the American computer giant's emphasis on design has enabled it to move not only into a more premium market space, but also a more profitable one. Inspired by Apple's simplifying technology applications and legitimized by Saab's own aerospace technology, Han has employed advanced by-wire technology to rethink and declutter the driving environment. A fully reconfigurable environment enables the driver to sit where he likes – left, right or center. Other aircraft references include a redesigned 'wing' grille graphic and an afterburner wheel design that reconfigures to cool the brakes. In side profile, the concept employs the traditional Saab proportions and graphics, while the unusual concave rear screen – nestling between a pair of buttresses – is a neat reference to the 1970s 99 model.
Eric Leong à utilisé une machine à café Nespresso comme source d'inspiration non-automobile
Les élèves ont présenté leur projet à des designers de Saab de Trollhättan
Plus d'informations sur ces différents projet ici
source texte et photos : cardesignews
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